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MarTech & Stack Audits

The Hidden Costs in Your Marketing Tech Stack: Hosting, Tools, and the Wrong People Doing the Work

May 14, 2024 by blake-baxendell

Paying for dozens of disconnected SaaS subscriptions nobody fully configured, silent API errors, and unmanaged cloud servers drains executive margin. Auditing rogue permissions and server architecture recovers direct operating cash flow within weeks.

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Server-Side Conversion Tracking: Eliminating iOS 14.5+ Blindspots in Multi-Practice Healthcare

March 15, 2024 by blake-baxendell

Browser tracking scripts lose up to 40% of critical healthcare patient signals due to ad blockers, ITP, and mobile browser restrictions. Deploying custom server-side containers establishes first-party data resilience and accurate campaign feedback loops.

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HIPAA Pixel Compliance in Paid Acquisition: Protecting Patient Data While Scaling Ad Spend

January 30, 2024 by blake-baxendell

Federal HHS enforcement warnings make standard Meta and Google ad pixels on clinical websites an immediate class-action liability. Executing zero-leak proxy architecture shields ePHI while maintaining surgical ad attribution algorithms.

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Recent Posts

  • The Hidden Costs in Your Marketing Tech Stack: Hosting, Tools, and the Wrong People Doing the Work
  • What Your Dental Marketing Agency Isn’t Telling You (and How to Check)
  • PMS Data Handshake: How Multi-Location Dental Groups Solve Front-Desk Scheduling Drop-Off
  • Why Your Company Doesn’t Have a Marketing Budget Problem — It Has an Architecture Problem
  • The Fractional CMO vs Full-Time CMO vs Agency Dilemma for $5M–$50M Organizations

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Blake Baxendell Fractional CMO

Senior marketing leadership for growth-stage companies, from Wilmington, NC.

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