Managing 2 to 10+ dental practices? When multiple agencies, dental ad vendors, and practice management tools (Dentrix, Curve, Denticon) don’t speak to your ad spend, you leak patients. A CMO with a CTO’s eye gives you unified visibility across every physical chair.
Scale exposes operational fault lines. As physical footprints expand, ad budgets divide among siloed agencies, lead capture leaks at the front desk, and high-margin operatories sit idle.
Two to three regional vendors bidding against each other on identical branded keywords and Google Local Services Ads (LSAs). Overlapping 5-mile catchment radiuses cause CPCs to inflate by 40%+ while bidding against your own adjacent practices.
Wasted SpendThird-party agencies report 200+ monthly phone conversions via raw call tracking. When matched against actual PMS ledgers, 45% are existing patients rescheduling, billing inquiries, or unanswered calls that never converted to booked production.
Attribution GapDentrix, Curve Dental, Denticon, or Eaglesoft run in isolation. Marketing algorithms bid blind with zero closed-loop feedback on completed patient revenue, high-value case acceptance (all-on-X, Invisalign, implants), or multi-office lifetime value.
Data SilosA forensic evaluation of your physical footprint’s digital infrastructure, eliminating vendor opacity and optimizing patient acquisition cost.
Auditing geographic radii and keyword exclusion matrices. We stop your practices from driving up their own CPCs and consolidate multi-location bidding under intelligent portfolio scripts.
Media EfficiencyBridging appointment booking webhooks to server-side Google Tag Manager (sGTM) and Meta CAPI without exposing PHI. Feed actual patient production values back into ad bidding engines.
AttributionFull diagnostic across Google Business Profiles per facility. We audit review generation automation, secondary category optimization, duplicate profile suppression, and Dentist schema markups.
Local SEOScrutinizing front-desk intake friction, CallRail or CallTrackingMetrics routing trees, missed-call response time, and actual patient arrival/show rates broken down by practice location.
Front DeskUncovering markups, unspent media budgets, generic cookie-cutter dental creatives, and bloated monthly retainers. We benchmark vendor performance against strict dental clinical metrics.
Vendor AuditAuditing patient re-engagement engines across HighLevel, Patient Prism, Weave, or NexHealth. We evaluate recall deliverability, automated unscheduled treatment follow-ups, and patient churn.
RetentionA 6-clinic dental organization in eastern North Carolina was burning $38,000/mo across two distinct dental marketing agencies. Clinics were bidding against one another for high-ticket restorative terms, and front-desk call logs showed a 42% non-booking rate with zero CRM attribution.
No vague billable hours. Choose between an intensive upfront diagnostic or ongoing executive CMO leadership.
Complete forensic review of up to 10 practice locations, software pipelines, agency contracts, and chair-level attribution.
Strategic counsel for dental partners and executive directors managing existing agency partners and internal teams.
Complete strategic marketing leadership for rapidly acquiring dental platforms and high-growth multi-clinic networks.
No. Production stays with your vendors. I own the strategy, hold your agencies accountable to dental-specific KPIs, and make sure every dollar ties back to booked production — not vanity call counts.
I flag tracking setups that may carry HIPAA/PHI risk and design server-side pipelines (sGTM, CAPI) that feed conversion value back to ad engines without exposing patient data. All configurations should be reviewed with your compliance advisor; this isn’t legal advice.
The Dental Group Audit is built for multi-location groups and DSOs (2–10+ practices). Single offices are better served by the standard Marketing & Tech Stack Audit — ask and I’ll point you to the right engagement.
If you start an Advisory Retainer or Fractional CMO engagement within 30 days of audit delivery, 100% of your $3,500 audit fee is credited toward your first retainer invoice.
Enter your group’s operational footprint below. Blake will personally review your submission and provide available intake slots within 24 hours.