Fractional CMO • Wilmington, NC • Serving Nationwide

Your marketing is running. But is it working?

A fractional CMO with a CTO’s eye. Executive marketing strategy, technical stack auditing, and vendor accountability for growing businesses and multi-location practices.

Start With an Audit →See How It Works ↓

20+
Years on both sides of tech & marketing: 15,000%
Documented client campaign return: 12+
Dental & healthcare portfolio practices

Direct EngagementNo Account Coordinators

Diagnostic Indicator

Sound familiar? The symptoms of marketing without executive oversight.

Most companies don’t have a marketing budget problem. They have a leadership and architecture problem.

Agency Sprawl

3 different specialty vendors with zero coordinated accountability, finger-pointing when targets miss, and conflicting performance metrics in monthly presentations.

Vendor Chaos

Lead Attribution Black Hole

Spending thousands on ads while actual patient appointments or closed deals remain completely untracked between ad platforms and your CRM or practice software.

Attribution Gap

Bloated Tech Stack

Paying for dozens of disconnected SaaS subscriptions nobody fully configured, resulting in messy duplicate data, silent API errors, and shelfware costs.

Tech Debt

Vanity Metric Overload

Executive decks filled with impressions, click-through rates, and video plays while collected bank deposits remain completely flat month over month.

False Signals

Random Acts of Marketing

Tactical whiplash: chasing new AI tricks, launching sporadic social bursts, and redesigning landing pages without a unified 90-day objective or prioritized thesis.

No Thesis

No Technical Truth

Nobody on your internal executive bench has the engineering depth to independently audit agency code, verify pixel delivery, or pressure-test technical quotes.

Blind Spots

Strategic Advantage

A CMO’s Judgment. A CTO’s Eye.

Executive leadership that bridges high-level brand strategy with surgical engineering discipline.

Deep Technical Depth & Architecture

Traditional brand CMOs come from copywriting, design, or PR backgrounds. They excel at taglines but are blind when APIs fail, webhook handshakes drop CRM records, or bloated page builders tank Core Web Vitals.

Blake audits down to the database schema, DNS routing, server infrastructure, and code level. You get verified technical truth rather than agency excuses.

Vendor Accountability

I sit squarely on your side of the executive table, setting KPIs and holding your agencies to strict deliverables.

Strategy In, Production Out

Clean boundary: You get top-echelon strategy without the burden of executive full-time salaries and payroll bloat.

Productized Roadmaps

Every quarter is anchored by clear 90-day sprints with prioritized objectives and explicit assigned ownership.

Zero Junior Hand-Offs

You work directly with Blake on every strategy call and technical review—never delegated to an intern or coordinator.

Built for Real Revenue

Relentlessly focused on booked consultations, patient pipeline, and net profit instead of shallow vanity traffic.

Process Architecture

A Clear, Low-Risk Engagement Path

We do not start with massive, locked retainers. Every partnership begins with rigorous diagnostics before strategic commitment.

Diagnostic Phase

Free Diagnostics

Benchmark your foundation with self-service tools and an initial 20-minute strategic debrief to pinpoint obvious tech bottlenecks and attribution leaks.

Core Productized Diagnostic

Marketing & Tech Stack Audit

10-day comprehensive deep dive evaluating campaigns, tracking, software spend, and agency accountability. Delivers an executive 90-day roadmap ($2,500 / $3,500).

Ongoing Governance

Advisory or Fractional CMO

Transition smoothly into ongoing executive leadership. Blake directs your internal team and external agencies, guiding quarterly roadmaps and stack integrity.

The Flagship Entry Diagnostic

The Marketing & Tech Stack Audit

$2,500 Single Location • $3,500 Multi-Location

Get absolute clarity on what’s working, what’s leaking cash, and who is accountable. Includes full credit toward ongoing retainer within 30 days. No long-term lock-in required.

Complete Vendor Attribution Verification
SaaS & Tech Stack Consolidation Plan
Executive 90-Day Priority Action Map

Explore the Full Audit Breakdown →

Guaranteed 10-day turnaround • Direct access

Ongoing Engagements

Retainer Architecture

Predictable executive access tailored to your organizational scale and internal team capacity.

Tier 01 High-Level Oversight

Advisory Retainer

$3,500 / month

Designed for established companies with functional execution teams needing high-level steering, architecture governance, and vendor pressure-testing.

Bi-weekly executive steering sessions
Monthly agency & vendor performance reviews
Tech stack & MarTech architecture governance
Async Slack & email access for ad-hoc reviews
Direct daily agency delegation (Owned by internal PM)

Start with Audit • Credit Fee →

Tier 02 Total Marketing Ownership

Fractional CMO

$6,500 – $8,500 / month

Complete executive marketing ownership. Blake functions as your in-house CMO: directing all agencies, driving 90-day roadmaps, and sitting in leadership meetings.

Weekly executive leadership & growth meetings
Direct management & KPI governance for all agencies
Quarterly strategic roadmapping & budget allocation
Continuous tech stack, CRM, and tracking optimization
Board-level reporting and closed revenue tracking

Apply for Fractional Retainer →

Also Available: Hands-On Creative & Web Execution

Need implementation power? Wahha Design provides bespoke WordPress development, custom UX/UI, and production assets.

Explore Production Tiers →

Running a Multi-Location Dental Group?

Managing 2 to 10+ dental locations? When marketing vendors multiply and practice management software (Dentrix, Curve, Denticon) isn’t connected to your ad spend, you leak patients. See our dedicated dental framework.

View Dental Group Solutions →

From general dentistry to multi-surgeon implant centers, unifying reporting across physical operatory schedules.

12+
Practices Optimized

Documented Performance

Results Anchored in Reality

View All Case Studies →

Web & Digital PortfolioInfrastructure Governance

$42k/yr Saved

Tech stack & enterprise hosting consolidation

Audited 80+ client deployments, identifying duplicate SaaS tool licenses, inefficient dedicated server sprawl, and non-performing retainer lines without sacrificing uptime or speed.

Audited SaaS OverhaulRead Brief →

Home Renovation & ContractingAttribution Redesign

15,000%+ ROI

Unified attribution on high-ticket acquisition

Consolidated broken ad accounts, implemented first-party CRM pipeline tracking, and eliminated blind agency budget waste to capture verified high-value contract closures.

Validated Net RevenueRead Brief →

Frequently Asked Questions Clear Answers for Executive Decision-Makers

Everything you need to know about fractional leadership, stack diagnostics, engagement cadence, and vendor accountability.

Immediate Next Step

Book a 20-Minute Marketing & Architecture Debrief

No pitch decks or sales pressure. A focused 20-minute executive diagnosis of your current agency setup, stack bottlenecks, and whether an audit or retainer fits your growth goals.

Wilmington, NC • Serving clients nationwide
blake@blakebaxendell.com
Veteran-Owned • Confidential NDA Standards

Need a self-service check first? Access self-service martech diagnostic tools →

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20-Min Video Briefing via HighLevel

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