Productized Executive Diagnostic

The Marketing & Tech Stack Audit

A CMO’s judgment with a CTO’s eye. A forensic 10-day evaluation of your paid campaigns, marketing automation, CRM tracking, hosting architecture, and agency performance. We diagnose the hidden leaks holding your growth back.

10 Business Days Turnaround•Written Report & 90-Day Roadmap•100% Retainer Credit Policy

Secure Your 10-Day Slot →Review Diagnostic Scope ↓

Fixed-Scope Investment

Select Your Organization Tier

Zero hidden fees, zero runaway hours. Predictable pricing with executive-level deliverables.

Single Entity Standard

Single Business / Single Location

Comprehensive single-entity diagnostic covering all digital marketing touchpoints, technology stack, and agency vendor performance.

$2,500

Flat Investment

CMO Strategy • CTO Architecture

Deep audit of revenue-driving positioning matched with rigorous technical validation of code, server, and data pipes.

Complete ad account forensic audit (Google Ads, Meta, LSA)
GA4, Google Tag Manager & CRM pipeline integrity
Kinsta/WordPress hosting speed, Core Web Vitals & plugins
Contract & invoice accountability for all current digital vendors

Select Single Business Audit →

Multi-Practice / Group DSO Recommended

Multi-Location / Dental & Healthcare

Multi-location attribution, location-by-location agency oversight, cross-practice PMS/CRM routing, and regional brand synergy.

$3,500

Flat Investment

Specialized Healthcare & Multi-Clinic Focus

Solves fractured per-location spend cannibalism, fragmented Google Business Profiles, and multi-portal intake leaks.

Everything in Single Business Diagnostic across up to 5 practices
Practice Management Software (PMS/EHR) & CRM attribution handoff
Location-by-location call tracking, geo-fencing, and GBP authority
Cross-practice cannibalization analysis across Google Ads & LSAs

Select Multi-Location Audit →

Exhaustive Diagnostic Scope

The 7 Core Diagnostic Layers

Every layer is analyzed through empirical diagnostics, logs, and account-level permissions—not shallow automated audits.

Lead Attribution & Tracking Integrity

We audit Google Tag Manager containers, GA4 custom conversion events, and server-side tracking. We verify offline conversion imports, dynamic phone tracking numbers, and end-to-end CRM lead source tagging.

Ad Spend Efficiency & Campaign Waste

Deep forensic dive into Google Ads, Meta Ads Manager, and Google Local Services Ads (LSA). We uncover burning negative keyword leaks, budget cannibalization, wrong bidding strategies, and ghost impressions.

Marketing Tech Stack & CRM Architecture

Auditing your HighLevel, HubSpot, or Salesforce setups along with practice software webhooks. We inspect pipeline automation delays, broken trigger conditions, and silent drop-offs in customer reactivation campaigns.

Hosting, Speed & Core Web Vitals

Rigorous inspection of your Kinsta, Cloudflare, or server-level setup. We dissect Largest Contentful Paint (LCP), bloated WordPress plugins, unoptimized database queries, and mobile latency sabotaging your conversion rate.

Agency & Vendor Contract Accountability

We audit monthly agency statements of work, invoices, and actual task deliverables. We verify whether their vanity reports match cold revenue metrics or if you are paying for generic boilerplate maintenance.

SEO, Schema & AI-Search Visibility

Evaluation of JSON-LD Schema markup, local citation health, and architecture preparedness for generative search engines (SearchGPT, Perplexity, Google SGE). We ensure modern LLMs cite you as the authoritative entity.

Funnel Conversion Rate Optimization (CRO)

We review landing page copy-to-ad message match, form field friction, appointment booking calendar drop-offs, and mobile responsive execution. You learn precisely where high-intent prospects abandon your intake funnels.

Executive Scope Rule

The audit diagnoses. It doesn’t fix.

Every recommendation in your 90-day roadmap identifies the exact problem, the measurable priority, and explicitly names WHO should execute it — your internal team, your existing agency, or specialized contractors. No hidden upsells or hostages.

Objective 3rd-Party ClarityAccountability For Agencies100% Asset Ownership

Concrete Assets

What You Receive in 10 Days

Tangible, executive-grade diagnostic deliverables ready for immediate executive review and board presentation.

Deliverable 01

Written Diagnostic Report

A comprehensive written dossier scoring all 7 layers with clear pass/fail status, forensic screenshots, and data proofs.

Executive Dossier

Deliverable 02

Prioritized 90-Day Roadmap

Every identified bottleneck ranked by effort versus revenue impact, with clear owner delegation guidelines.

Sprint Architecture

Deliverable 03

60-Min Walkthrough Call

A recorded executive presentation with Blake walking your key stakeholders through findings, answering direct questions.

Leadership Briefing

Deliverable 04

30 Days Advisory Access

Direct asynchronous Slack/email access to Blake to clarify points, assist during agency meetings, or review implementation proofs.

Direct Guidance

Execution Cadence

The 10-Business-Day Timeline

A predictable, hands-off process engineered not to disrupt your day-to-day operations.

Day 1–2

Intake & Access

Secure checklist intake form. You grant read-only permissions to Google Ads, Meta, GA4, CRM, and host. Zero admin passwords required.

Day 3–7

Deep-Dive Audit

Forensic analysis across all 7 layers. Stress-testing lead pipelines, running performance benchmarks, and auditing agency invoices.

Day 8–9

Synthesis & Roadmap

Translating technical diagnostic data into an executive summary and building the prioritized 90-day execution framework.

Day 10

Walkthrough Call

60-minute video conference. Blake walks leadership through the report, answers technical questions, and establishes immediate priorities.

100% Risk Reversal

100% Retainer Credit Guarantee

If you decide to retain Blake Baxendell for an Advisory Retainer or Fractional CMO contract within 30 days of audit delivery, 100% of your audit fee ($2,500 or $3,500) is credited directly toward your retainer invoice.

Need an immediate one-on-one session first?Explore the $1,000 Clarity Session →

Case Study Spotlight

Tech Stack & Hosting Audit for Multi-Site Digital Agency (~80 WordPress Sites)

The Problem

Disjointed hosting environments across unmanaged VPS servers, runaway SaaS plugin subscriptions, and frequent plugin conflicts causing client downtime.

What Blake Did

Audited entire server infrastructure, orchestrated migration to managed high-performance Kinsta hosting, eliminated 18 duplicate paid plugin licenses, and standardized staging/production deployments.

18
Duplicate SaaS Subscriptions Slashed: ~80
Sites Unified on Kinsta: 99.9%
Uptime SLA Restored: -$4.2k
Monthly Infrastructure Waste

Clarity & Terms

Frequently Asked Questions

Straightforward answers about our diagnostic engagement model.

Blake Baxendell

Fractional CMO & Tech Stack Advisor

Wilmington, NC • Serving Nationwide

Direct analysis by Blake Baxendell
Guaranteed 10 business day turnaround
100% Retainer credit eligibility

Current Audit Queue1 of 2 Slots Open

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