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Executive Strategy & Governance

Why Your Company Doesn’t Have a Marketing Budget Problem — It Has an Architecture Problem

April 11, 2024 by blake-baxendell

Throwing ad capital at fragmented customer journeys and unverified conversion pipelines accelerates cash burn without compounding enterprise value. Real diagnostic restructuring fixes foundational pipeline leaks before scaling budgets.

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The Fractional CMO vs Full-Time CMO vs Agency Dilemma for $5M–$50M Organizations

March 28, 2024 by blake-baxendell

Evaluating when agile steering without executive payroll overhead outperforms bloated retainer contracts and slow hiring cycles. Understand the exact inflection points where fractional leadership drives superior capital efficiency.

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Blake Baxendell Fractional CMO

Senior marketing leadership for growth-stage companies, from Wilmington, NC.

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